Michael’s Story: A new way to share stories through social media

Michael’s Story is an innovative new alternative ending victim story which was shared across Instagram in individual parts and then as story albums on Facebook, with each alternative ending shared separately.

With each Instagram post, an interactive Instagram story with questions related to each part was added at the same time, allowing followers to get involved and answer questions.

Take a look at the photo story on Facebook here.

Examples of the interactive questions can be seen below, alongside the corresponding part.